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Anastazja Michalak > Articles > Reading List > “Start with NO” by Jim Camp
Reading List

“Start with NO” by Jim Camp

Anastazja Michalak
By Anastazja Michalak Published April 3, 2025
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As you probably know, project managers spend around 80% of their time communicating — and negotiation is a massive part of that.

But let’s get real: negotiation in PM isn’t about boardrooms and power suits. It happens daily in the trenches.

Think about it:

🔹 Explaining why the backlog should be structured a certain way.

🔹 Discussing how to handle a fixed milestone when things go sideways.

🔹 Justifying why you need certain resources now, not three sprints from now.

Whether it’s with your team, clients, or stakeholders, negotiation is your daily tactical weapon. It’s how you defend delivery timelines, protect quality, and manage expectations without burning bridges.

Jim Camp’s Start with No flips the usual negotiation mindset.

It’s not about “winning.” It’s about building clarity, removing pressure, and creating space to think and decide — for everyone involved.

👉 If you’re tired of yes-people culture, or you feel like you’re always the one compromising, this book will show you how to take back control — respectfully, strategically, and effectively.

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Anastazja Michalak April 3, 2025 April 3, 2025
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By Anastazja Michalak IT Program Manager, PMP
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I am a certified Project and Program Manager with hands-on experience in delivering complex business initiatives since 2014.
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